Veronica is a marketing mastermind and steadfast academic, devoted to exploring both the art and science of communication. With a desire to connect with her community through storytelling, behavioral analysis and personalized communication methods, she transformed her innate curiosity about human psychology into a successful, research-driven career in media. Veronica enjoys discovering and employing experimental methodologies that contribute to the advancement of the organizational communication field. She is currently earning a Master’s degree in Communication Management from University of Southern California, where she serves as President of the Southern California Communication Association on campus. In the fall of 2020, Veronica plans to enroll in the communication PhD program at USC Annenberg. Her interests include persuasive writing, critical discourse, teaching interpersonal communication, communication research and data analysis.