By Justin Biel, trends editor at Grow Wire
Building your business requires a dynamic skill set. And no matter how successful you become, there is always more to learn. Executives rely heavily on reading to both expand their know-how and find solutions to complex problems.
These book recommendations from business leaders have the power to expand your mind and change your business. Spanning topics like negotiations, advertising, leadership, personal growth and goal setting, they comprise a must-read list for anyone who is serious about taking their business to the next level.
Recommended by Kevin O’Brien, CTO at Kiva
“This book is about Commander Marquet's time improving training and operations on a submarine. He instituted a process for everyone to announce their intention to do an action before actually doing it, which gave others the chance to identify when someone was going to take an incorrect action before it happened. The book also promotes a ‘leader-leader’ mentality, whereby we ask everyone to take action themselves and lead others rather than blindly waiting for orders from above.”
Recommended by Brandon Steiner, founder of Steiner Sports
“This book … was the initiator for taking my business skills to a new level, like understanding how to build relationships or getting my foot in the door of a client or person I wanted to meet. This book had many simple principles on how to grow as a businessperson.”
Recommended by Jonathan Rollo, owner and “commander in leaf” of Greenleaf Gourmet Chopshop
“After reading ‘Fresh’ and the National Geographic Science issue last year called ‘Sugar’s Powerful Pull,’ I have moved my company completely away from the using added sugar, sodas, syrups and anything using refined sugar … Restaurants are a major contributing factor to why Americans eat so much sugar, so I have challenged us to do our part in turning the other direction.”
4. "The Secret" by Rhonda Byrne
Recommended by Anine Bing, founder and chief creative officer at Anine Bing
“Since I was a little kid I've believed in manifestation, and this book confirmed that for me. This book encourages readers to write down their goals and always work towards them. 'The Secret' helped me with personal growth, which inherently translated over into my professional life. Perseverance and a positive mindset can take you very far in life.”
Recommended by Lindsay Ratowsky, co-founder and COO of Esther Perel Global Media
“We negotiate all day every day, whether it’s with your boss about a well-deserved raise, a contractor about what’s included in a scope of work or your toddler to convince them to eat broccoli. Voss lays out a basic understanding of human psychology and specific strategies to get the outcomes you’re looking for.”
*Note: Both Lindsay Ratowsky (above) and Kalika Yap (below) recommended “Never Split the Difference” as their No. 1 pick. We featured Yap’s second recommendation to round out your bookshelf.
Recommended by Kalika Yap, serial entrepreneur and CEO of Citrus Studios
"As an entrepreneur, one of the best skills you can master is negotiation, whether it’s with a vendor or supplier or your employees--you’ll get what you want without settling. A close cousin skill to negotiation is understanding nonverbal communication.”
Recommended by Christopher Lochhead, serial entrepreneur and host of the “Follow Your Different” podcast
“This book is amazing because it is a both a marketer’s Bible and a case study in how to be a badass, straight-talking legend.”
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