By Kendall Fisher, executive producer at Grow Wire
- Host Jason Maynard kicks off the second-ever episode of "The Grow Wire Podcast" by chatting with executive producer Kendall Fisher about shooting "The Grow Wire Show" with Magic Johnson.
- Then, marketing guru Christopher Lochhead enters to explain the ins and outs of category creation.
- Lochhead's advice is critical for anyone looking to grow a project, as category creation has the power to make or break your big idea.
In the first part of the interview, our host Jason Maynard sits down with "The Grow Wire Show" executive producer Kendall Fisher to chat about the latest episode featuring Magic Johnson. Let’s just say she reveals some intriguing, behind-the-scenes insight into his personality when the cameras aren’t rolling.
Episode 01 also brings important advice from Christopher Lochhead, a former three-time Silicon Valley public company CMO, host of the "Legends & Losers" podcast and coauthor of the upcoming book "Niche Down: How to become legendary by being different." Lochhead dives into category creation and why it should be a major deciding factor for any entrepreneur or business leader.
If you’re questioning whether your big idea is worth it, make sure you listen closely.
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