Macro Is the Media Company Giving a Voice to People of Color. Here’s How They’re Doing It.

Macro Is the Media Company Giving a Voice to People of Color. Here’s How They’re Doing It.

Macro Is the Media Company Giving a Voice to People of Color. Here’s How They’re Doing It.

By Kendall Fisher, executive producer at Grow Wire


“Having an edge, a concise business plan, a solid management team and a solid track record is a significant leg up,” says Macro CFO and Chief Strategy Officer, Eric Briggs.

He’s the guest on this episode of the “Grow Wire Podcast,” joining us to discuss how Macro is making waves in the television, film and digital media industries—three verticals in which many companies are struggling.

So, what’s Macro getting right?

Founded by Charles D. King in 2015, the multiplatform company runs on a mission dedicated to celebrating the voices of people of color. This mission alone sets the company apart—giving it that edge Briggs mentions above—but what about strategy? Leadership? Track record? 

Briggs dives into all of this and more. He takes us back to the genesis of Macro, which started with King’s impressive history as an agent at William Morris Endeavor, representing stars like Oprah Winfrey, Prince, Tyler Perry and Missy Elliot (to name a few). 

Leadership, check. 

Briggs then explains the company’s first few years, making game-changing decisions to finance and produce films like Fences and Mudbound—films that dominated the 2017 and 2018 awards seasons.

Track record, check. 

sign up for the growwire newslettersign up for the growwire newsletter

As the CFO, he also explains the company’s business plan and its ability to deploy capital judiciously—being fastidious about which projects it finances and how those finances are distributed within the project amid talent, creators and distributors.

Strategy, check.

But perhaps the biggest takeaway from this episode is the clear understanding that Macro is making groundbreaking moves, and you certainly won’t want to miss out on how they’re doing it.

Listen to the full podcast episode on Apple Podcasts, SoundCloud and YouTube.