By Kendall Fisher, executive producer at Grow Wire
Fifteen years ago, we watched the lives of a group of Southern California high schoolers unravel before us when the premiere of "Laguna Beach" hit MTV in September 2004.
Almost immediately, a teenage Kristin Cavallari was thrust into the spotlight.
She went on to fulfill her dreams in the spotlight, starring in several television and film roles and eventually getting back to her reality roots by joining the "Laguna Beach" spinoff, "The Hills," in 2009. After the show’s conclusion, Cavallari started hosting red carpet awards shows with E! News and teamed up with Chinese Laundry to kick off what would end up being a six-year collaboration in shoe design. (Oh! And she married former Chicago Bears quarterback, Jay Cutler.)
But while you probably know Cavallari by any or all of these titles—reality star, fashion designer, actress—you probably don’t know that she also holds the title of entrepreneur.
In 2017, Cavallari launched Uncommon James—a collection of timeless jewelry for women-on-the-go—and checked off the box for another one of her biggest dreams: starting her own company.
However, contrary to what you may think, her celebrity status couldn’t prevent the many obstacles she faced in getting the company off the ground.
For the first several months of Uncommon James’ existence, Cavallari worked out of her house with just one remote web developer and some help from her husband, former NFL Quarterback, Jay Cutler. She bootstrapped her way through everything—from jewelry designs and manufacturing to packaging and shipping. Her platform definitely helped boost sales, but as the brand became more and more popular, she knew it would be too much for just two people to handle.
Cavallari began hiring people as quickly as possible to help manage Uncommon James’ continued growth, which presented yet another obstacle: employees who joined the team for the wrong reasons.
And that was just the start.
In the midst of starting her company, Cavallari made the decision to dive back into reality television with an E! show that would document the Uncommon James journey, including opening a flagship store in Nashville, Tenn. Very Cavallari premiered in July of 2018, catapulting her company’s growth to a level she never saw coming. In fact, Uncommon James sold out of everything—another milestone lesson.
Cavallari admits all of these challenges incited fear—fear of failure in her own hometown, fear of failure with all eyes on her, but more than that, fear of failure in something she’s so deeply passionate about.
But just like every passionate entrepreneur, Cavallari refused to let fear get in her way.
Watch this three-part series to find out how Kristin Cavallari persevered through the fear, the trials and tribulations and turned Uncommon James into a successful, globally-renowned brand that only continues to grow.
Behind the scenes:
Want to know what it was like to produce a video series alongside Kristin Cavallari? In the video below, “Grow Wire Show” producer Kendall Fisher answers burning questions about working with Cavallari, including viewers’ most common ask: “What was she like in person?”
More of the "Grow Wire Show":