Gretchen is a longtime writer, editor and digital media executive specializing in content creation and editorial strategy. She has been instrumental in driving marketing, brand messaging and content initiatives for some of today’s most successful and influential technology and ad tech companies by bringing measurable results through share of voice, industry exposure and top-tier thought-leadership positioning. Gretchen earned her B.A. at the New School for Social Research in New York and studied journalism at UCLA. A native Vermonter but a lifetime Californian, Gretchen resides in Los Angeles.