By Kendall Fisher, executive producer at Grow Wire
- Charles Wachter is the founder and president of the Hollywood-based production company Hard Twenty, with extensive experience executive producing popular shows like "Fear Factor," "Planet of the Apps," "Fashion Star" and "Food Revolution."
- In this episode of "The Grow Wire Podcast," Wachter chats with host Jason Maynard about the massive change he’s witnessed in the industry, including the shift away from classical marketing strategies.
- He dives into the future of branding and how to keep up in a world where technology will only continue to spark more revolution.
If you’ve watched "The Office" on Netflix—one, two or maybe a dozen times (guilty)—you know nostalgia isn’t the only reason you can’t help but continue binging the hit series …
There’s also the wonderful factor that is zero commercials.
But while this may result in two thumbs up from you and me as the viewers, it’s certainly caused quite the commotion when it comes to brands and their traditional marketing strategies.
So how do companies keep up in a world where technology only continues to spark more and more change?
Well, this week’s episode of “The Grow Wire Podcast” features a guest who’s witnessed it firsthand: founder and president of the Hollywood-based production company Hard Twenty, Charles Wachter.
Wachter is an experienced content creator, having executive produced hit shows like "Fear Factor," "Planet of the Apps," "Fashion Star" and "Food Revolution." He’s in the middle of this massive shift away from classic distribution, and therefore, he’s challenged with finding the right balance of marketing at the intersection of technology and branding.
Listen as he chats with host Jason Maynard about why the old ways of marketing will simply no longer work and how companies are looking to establish innovative ways of branding. He specifically dives into the effects of OTT platforms like Netflix and Amazon, which could result in a future of direct-to-consumer content like we’ve never seen before.
Finally, Wachter provides one of the biggest lessons he’s learned throughout his career with a piece of advice that reaches far beyond the entertainment industry.
Hear all of this and more by tuning into the full podcast episode on Apple Podcasts, SoundCloud and YouTube. As always, don’t forget to rate, review and subscribe.
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