The Future of Performance Marketing Involves EVERY Media Channel

The Future of Performance Marketing Involves EVERY Media Channel

By Kendall Fisher, executive producer at Grow Wire

One of the big discussions marketers and business leaders are having right now is how to sell to the largest audience, no matter where they’re consuming content. 

In this episode of “The Grow Wire Podcast,” Oxford Road Founder and CEO Dan Granger explains how he built his performance marketing agency on the foundational idea that all media channels need to be considered for advertising in order to get the best results. Oxford Road helps businesses grow through advertising on offline media, such as radio and television, as well as on emerging channels like podcasts and YouTube.

Granger breaks down online and offline advertising trends and the future of performance marketing. He also explains the motivation behind today’s top-growing brands—like Ring and Dollar Shave Club—kicking off their advertising campaigns on podcasts. 

Granger also details the story behind one of the biggest lessons he ever learned in advertising, provides his number one piece of advice for entrepreneurs and explains why relationships are at the core of his success.

Listen to the full episode on Apple Podcasts, SoundCloud and YouTube, and as always, don’t forget to rate review and subscribe.

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